Happy New Year, Everyone! (A bit late, but hopefully not too late!)

It’s only been a few of weeks since visions of sugar plums were dancing in your head and those cups of Uncle Bob’s spiked eggnog were swimming through your system. Unfortunately, all those sweet and creamy creations took a dive and crash landed on your love handles. So, when the ball dropped on the big 1-2, you made a resolution to shape up – or ship out.

Before you dig out your decades-old neon spandex onesie and dust off your Richard Simmons Disco Sweat workout video, we suggest you take a look at some of these FUMI-recommended, eco-friendly, multi-functional fitness goodies:

Get fit fast with these sustainable running shoes from Brooks. They’re code named Green Silence and we can’t keep quiet about how amazing they are.

The Green Silence from Brooks

75% of the shoe’s materials are post-consumer recycled, all the dyes and colorants are non-toxic, the insole is 100% biodegradable, and all the adhesives are water-based. We could go on and on and on, but just remember one key thing: no carbon footprint means plenty of peace of mind. One point to Mother Earth.

We also love what Natural Fitness is doing with their Eco-Yoga Mats. Not only is each mat fully recyclable and free of PVC’s, cadmium, and lead, for every mat sold they will also fund the planting of one tree! Did you know that one tree can remove up to 2,000 pounds of pollution from the atmosphere? Ditch those dumbbells and strike that downward dog with pride! Two points to Mother Earth.

Natural Fitness Eco-Yoga Mat

Looking cute after a lunch hour spin class is a must just in case you bump into your office crush. This is why we love this lightweight jacket from Nau.

Stylus Wrap Jacket from Nau

Made from 100% organic cotton, this wrap-around jacket is soft, breathable, and features an adjustable belt for a customizable fit. What’s the kicker, you ask? No pesticides, herbicides, or fertilizers were used in the production of this stylish item. Three points to Mother Earth.

The road to a gorgeous physique need not be paved in synthetic fabrics, hot pink leotards, and overly enthusiastic fitness instructors with a paunch rather than a six-pack. Keep it simple and stylish when you sprint your way towards great health.

Join us next week for more fashion news, tips, and FUMI tools that will change the way you run your world.

Now that the festive season is drawing to a close (and your credit cards have blissfully wheezed to full stop), it’s time for Team FUMI to prep for a little retail therapy of our own.

2012 marks a special year of exciting tradeshows and dare we say…a fabulous new product line? Stay tuned, my friends.

Join us as we take a bite out of the Big Apple at Accessories The Show in New York City from January 8-10, 2012 at the Javits Center. As the world’s largest juried accessories show, this sold out event boasts a stunning array of baubles, bling, and fashionable trimmings. Buyers from all over the world will peruse a brightly-lit show floor filled with spot-on trends, lively vendors, and gorgeous Spring/Summer must-haves that won’t disappoint their customers.

Next stop is AmericasMart in Atlanta from January 13-17 for the International Gift & Home Furnishings Market and then up to Orlando for the Gift Show from January 21-22. Connecting buyers and exhibitors from around the world, both these shows will expose you to best-selling designs, new products, and key vendors.

And, if you thought that wasn’t enough, we’re going back to New York for the International Gift Fair from January 29 – February 2 and then down to Las Vegas’ Accessories The Show from February 14-16.

It is our hope that by going to these high profile shows and connecting with buyers, that we can bring you as many amazing FUMI products as possible to change the way you run your world. Come visit us at the FUMI booth and say hello to the brains and brawn behind the whole operation: Nichole, Natascha, and Rich. This father and daughters trio would love to meet you all.

Hope you had a safe and happy New Year!

Sparkling styles and sequined silhouettes are making this season’s fashion scene extra merry. Hemlines head to the North Pole while holi-divas are decking out their feet in silver and gold.

Metallic merry making may sound like an expensive endeavor but, our FUMI fashion experts have uncovered a few affordably dazzling ideas that will fit nicely into your wardrobe.

Trim your stockings black and pair it with a Gold Sequined Sweetheart Dress from Forever 21. With a light-weight mesh overlay and soft inner lining, this dress will let you dance the night away without a single worry about comfort.

Forever 21

Or get decked out in Silver Belle style with ShopNastyGal’s Icy Sequin Dress. Keep your lips red, let your hair down, and make sure your jewelry is minimal for a stunning look that simply screams holi-dazzle.

ShopNastyGal

And, no outfit would be complete with a fabulous pair of shoes that make you look and feel like you belong on the red carpet. Grace your gams with a sky high pair of pink champagne stilettos with crystal appliqués or black velvet platform pumps with a metallic heel, tiny feathers, and a touch of sparkle. Dress them up or down with leggings and skinny jeans or go uber glam with a short skirt and smokey eyes.

Aldo Holiday Style: Bouch

Aldo Holiday Style: Durling

Clothes may make the women but nothing says beautiful better than glowing skin. The Body Shop’s Coconut Shimmer Body Lotion not only smells heavenly, it also contains organic, fair trade coconut oils to nourish and condition your skin naturally. How’s that for a sweet (smelling) deal?

The Body Shop: Coconut Shimmer Body Lotion

And, for those of us that prefer delicate hints of sparkle and shine, we suggest you ask Santa to pop a few of these FUMI baubles into his sleigh for you.

Cheetah Glamorous

Not only are these Bracelet Pursehooks easy to pair with any outfit, they’re also the perfect stocking stuffer for the practical fashionista in your life. Available in a variety of colors, metals, and styles, this affordable, multi-functional accessory is a must-have holiday item. To learn more about becoming a distributor or to meet the business minds behind FUMI, check out our LinkedIn page.

Join us next week for more fashion news, tips, and FUMI tools that will change the way you run your world.

See you soon!

You could give out fruit cakes. Or socks. Or maybe even re-gift that box of holiday hedgehogs you won at last year’s office party. But, if you really want to get on someone’s Nice List, why not give them the gift that keeps on giving?

Treat your besties to a Bracelet PurseHook and make their lives infinitely more fashionable and functional. With so many different styles and uses, this tiny companion will make you look good while protecting your most prized possession: your purse.

Wear it as a chic piece of jewelry, use it to hang your purse, or slip it onto your handbag as a tasteful accessory.

FUMI Bracelet PurseHook in Cheetah Glamorous

Whether you want a crystal-studded, plain pewter, or silver snakeskin PurseHook, we’ve made sure this multi-functional fashion item comes in a variety of colors, metals, and designs to suit every personality and purpose.

And it gets better – forget fighting line ups at the local mall and find the perfect present with FUMI’s special holiday prize pack! Simply Like us on Facebook and tell us the name and model of your favorite Bracelet PurseHook for one of three chances to win our much-coveted contest goodies:

• 3 Bracelet PurseHooks of your choice PLUS
• 3 Scarletts of your choice – a chic lens cleaner, cell phone buffer, and purse accessory PLUS
• 3 KeepSafes of your choice – a sturdy, heart-shaped pendant and necklace that protectively holds your precious rings

FUMI Scarlett

FUMI KeepSafe

Let’s start this episode with a little math:

Liquid foundation
+ Cover up
+ Loose powder
+ Blush
+ Bronzer
+ Eye Liner
+ Mascara
+ Lipstick and Gloss
= A makeup routine that uses way too many products and takes up way too much of our time.

Beautiful does not equal high maintenance so let’s pretty-fy by

• paring down a few items in our makeup kit and
• multi-tasking with some of our favorite, all-natural products

For full coverage with a light and airy feel, we love the mineral powder foundation from Afterglow Cosmetics. Not only does it contain organic botanicals and skin-nourishing vitamins, it’s also an all-natural sun block offering an SPF of 20.

Organic Mineral Foundation from Afterglow

Swirl on as much or as little on as you want. Depending on your personal needs, you can go for sheer or build-able coverage in a variety of face-flattering shades. And, because it’s always important for us FUMI-fashionistas to kills as many beauty birds with one stone, Afterglow’s products are free of irritating parabens, dyes, and fillers making it perfect for sensitive and acne-prone skin.

Check, Check, and Check! Now that we’ve eliminated time-consuming, pimple-producing liquid foundation, loose powder, and cover up from our morning makeup routine, let’s girl talk about another all-natural, yet still classy cosmetic combo from Tarte: LipSurgence for gorgeous lip-smacking colors that are also perfect on cheeks!

Limited-edition LipSurgence™ collection

Pucker up with the juicy, fuchsia-toned Ashy stick before you gently blend in a smudge of color on your cheeks for a flushed and flirty look.

And, we all know our eyes are the windows to our soul so it stands to reason that we have to adorn our peepers with only the best mascara…which also happens to be budget-friendly. Duh.

Behold! Volume Million Lashes by L’Oreal. Featuring tons of fine bristles and a silky, lightweight formula, this mascara is our pick for delivering lusciously-defined and uber-lengthened lashes. If it’s good enough for Eva Longoria, it’s good enough for us.

Volume Million Lashes by L’Oreal

Stay gorgeous, my friends, and join us next week for more fashion news, tips, and FUMI tools that will change the way you run your world.

See you soon!

At FUMI, we’re all about fashion with purpose. Versatility in our everyday wear is the key to living a stylish life – without breaking the bank. And, since October is Breast Cancer Awareness month, it’s the perfect time to let the world know that you’re thinking Pink with thoughtful wardrobe choices. Look good while supporting an even greater cause without saying a single word thanks to these gorgeous must-haves:

Outfit the whole family with Ralph Lauren’s Pink Pony line featuring fitted polo’s, soft sweatshirts, form-fitting tank tops, and long-sleeve T’s. 10% of all proceeds go to the Pink Pony Fund for Cancer Care and Prevention, so customize your very own polo today.

The road-running guru’s at New Balance also give you the option of personalizing your own fight with breast cancer with a customized pair of New Balance runners:

Pick your own battle cry and proudly let the whole world know that you’re a survivor, running in honor of a loved one, or walking for the same reason the rest of us are – to end breast cancer once and for all. 5% of your purchase goes to New Balance’s Lace Up for the Cure which guarantees a minimum donation of at least $500,000 each year. That’s what we call a step in the right direction.

Or, if you’re looking for an everyday way to wear your support, take a look at these uber-comfy Pink Ribbon UGGs available in Chestnut and Raspberry:

Featuring a delicate pink ribbon on the ankle, you and The Walking Company can give cancer the boot as 5% of every UGG purchase goes to Walking for Hope.

And, straight from the presses, this knockout t-shirt takes the cake in being feminine and fierce:

Café Press offers a fabulous selection of shirts, baby onesies, and swag with hilariously sobering quotes designed to inspire everyone to give breast cancer the count:

Wearing pink is a wonderful way to help spread the word at home, school, work, and even at mom and tot get-togethers. But, whether you wear a pink dashiki, Dockers, or pair of dickies, the best thing you can do to show your support is to donate to the American Breast Cancer Foundation.

Join us next week for more international fashion news, tips, and FUMI tools that will change the way you run your world.

See you soon!

With Fall following closely on our peep-toed feet, we’d like to welcome you to FUMI’s very own fashion blog dedicated to bringing you the inside scoop on new trends, functional style, and smart buys!

The holidays are fast approaching and the pressure for perfection in the home and office is bearing down on all of us – women that is. It’s no secret that those blessed with a double-X chromosome are expected to be multi-talented. You know what I mean Ms. Gourmet Cook, Loving Mother, and Trophy Wife. And, let’s face it, Super Heroines need to have equally versatile, well-rounded side kicks and secret weapons to save the day.

Image from Pop on the Top

We all keep our secret weapons in the same place you do – our purses. Look into your bag right now and you’ll see that your whole life is in there. Our purses need to be treated with respect because, not only do they serve a functional purpose, they’re also aesthetically appealing and one of our most important accessories. Would you place your expensive leather Louis on the floor next to two-week old chewing gum? Do you really want your favorite handbag dangling precariously from a splinter-ridden chair?

All that aside, the real question here is, “Shouldn’t our sidekicks be watching over our secret weapons?”

So, if you sift through this website, you’ll see that it’s not a bird and it’s not a plane – it’s FUMI’s multifunctional PurseHook – and it’s the best fashion friend you’ll ever have. Always tough, reliable, and undeniably stylish, our PurseHooks have multiple uses and are always there to protect your satchels from unsavory attacks from dirty floors, dusty seats, and enemies on the hunt for the goodies housed within your handbags.

As seen on the Today Show, the FUMI PurseHook is a chic, 3-in-1 bracelet, a glamorous piece of handbag hardware, and a sturdy, yet stylish hook that can be hung from any table to hold a bag up to a weight of 25lbs. Made of recycled rubber and metal, the FUMI PurseHook is an eco-friendly fashion tool that is so much more than just a pretty accessory. See the basic ways you can use your PurseHook from Nicole.

Trends come and go but real style with substance sticks around for the long haul. Protect your best accessories and secret weapons with our tiny multi-tool that packs a huge fashion punch – with purpose.

Join us next week for more fashion tips, tricks, and FUMI tools that will change the way you run your world.

See you soon!



By Erin Hansen

Fashionable, Unique, Multipurpose and Innovative are four inspirational words behind FUMI, the brand known for making lives easier by combining Fashion with Function!

Nichole and Natascha Shamlian lead a brilliant team of creative individuals who all contribute to finding solutions for everyday problems with Fashionable, Unique, Multipurpose and Innovative products. FUMI is what is making people all over the world say, “Awe, now why didn’t I think of that!”

The product that started it all developed from a vintage 1940s PurseHook Nichole found at an estate sale in Southern California. Unsure of its use, the girls quickly realized this ingenious invention grabbed onto the edges of tables, providing a portable hook for handbags when ladies were dining out. The FUMI team knew this had serious potential and re-created the PurseHook into a completely new and innovative, must-have commodity for any fashion conscious woman.

Being the creative team they are, FUMI transformed the 1940s style PurseHook that stores inside of the handbag to the patented FUMI Bracelet PurseHook that, when you’re not wearing it as a bracelet, stores on the outside of your handbag as a trendy accessory! Something as simple as storing it on the outside of the handbag gave it so many more uses: It solved the problem of where to put your handbag in a public restroom, movie theater, sporting event, concert, and any other place where there isn’t any room for your precious handbag. They created beautiful colors and designs, making sure there is a perfect style for anyone.

But the girls didn’t stop there…

Since they’re based in southern Cali, the FUMI team stays hip with the trends…and as any woman knows, tying a scarf on the outside of a handbag adds a little flare to an everyday look. Staying true to FUMI “Fashion with Purpose,” the team created the Scarlett. The Scarlett is a trendy purse accessory that also serves as a sunglass cleaner, cell phone buffer, camera lens cleaner, etc. The Scarlett’s high quality microfiber fabric wipes away smudges without scratching those expensive belongings! It comes in an array of fun patterns to match whatever mood strikes you and adds that pop to you wardrobe…and yes, it’s a must to have more than one print to accessorize all our outfits! One day go hippy chic with “Hendrix” (psychedelic purple and blue pattern), the next day bring it to the jungle with “Wild Cat” (leopard print).

Nichole and Natascha have also made it very clear that the FUMI brand is not stopping here as they are currently working on other patent pending fashionable innovations, which begs the question, “What will FUMI come up with next?”

FUMI is also an eco-conscious company. Most of the products are made from recycled materials and all come in eco-friendly packaging. A free FUMI gift box, perfect for gift giving, comes with every purchase!

FUMI won the Top 10 Products for 2009 award …See why by viewing the entire collection at www.theFUMI.com!

FUMI, the company that manufactures Fashionable, Unique, Multipurpose, and Innovative products has just launched 2 new products to the Sporting Goods industry: the FUMI Sport Buf which fills the need for an always handy microfiber sunglass/lens cleaner and the FUMI ChumRag which is an always accessible microfiber hand towel for fishing and BBQ enthusiast.

Sunglasses and eyeglasses are always dirty! And looking through dirty lenses actually causes eye fatigue, making you feel tired and drowsy. From t-shirts to napkins, people are constantly searching for something to clean their precious lenses with. Most of these everyday products inevitably scratch and damage expensive lenses! Most glasses are sold with cleaning cloths, but people hardly use them because they are never where they need them to be. The new FUMI SportBuf is a micro-fiber lens cleaner that clips anywhere so it is always accessible and where you need it! Clip one in your vehicle, by your computer, on golf bags, fishing vest, backpacks, or on any sports bag! The FUMI SportBuf comes in 13 patterns and can even be personalized with logos.

Dirty hands are the worst! From fishing, to camping, to grilling, to golfing, you are always looking for a convenient, dry place to clean your hands and tools. The ChumRag is a high performance, super absorbent microfiber towel that can be clipped anywhere! Clip it on belt loops, all sports bags, boat railings, or anywhere else that is you may want to clean your hands off or wipe the sweat off your brow! Use while reeling in the ?big one? or grilling your fresh catch, you will find a thousand uses for the ChumRag! It even polishes metals and precious jewelry. The FUMI ChumRag is available in blue or green and can also be customized.

The FUMI Sport Buf and ChumRag are both machine washable and fast drying. Or simply hose off with fresh water and hang to dry! FUMI ChumRag and SportBuf are proudly Made in the USA and are both eco-friendly products! All FUMI products are available at select retailers nationwide.

For more detail visit ChumRag.com

FUMI Inc. GIVEAWAY RULES
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. THIS
CONTEST IS VOID WHERE PROHIBITED BY LAW.

1. HOW TO ENTER: FUMI Inc. (“Sponsor”), will select one (3) people who follow all steps of the entry requirements successfully. In the event no one completes all steps completely, the prize will not be awarded. For a chance to win (3) three Bracelet PurseHooks, (3) three Scarletts, and (3) three KeepSafes, correctly submit your entry by 1:00 a.m. PT on 12/16/11. The Sponsor will select one (3) three winners based on adherence to contest rules and guidelines. The winners will be notified via e-mail. If the winner does not respond to notification within 5 business days, the next eligible winner will be awarded the prize. If you are selected and meet the eligibility requirements set forth herein, the Prize will be delivered to the name and address that you provide upon notification with your entry within 5 business days.

2. ELIGIBILITY: Only 20 entries per user. Entrants must be eighteen (18) years of age or
older and be a legal resident of one (1) of the forty-nine (49) United States or the District of
Columbia (“DC”) with no prior criminal record. Contest is not open to any individual if they or
their parent, or sibling, or any member of their household is an employee, officer or director of
Locallife, or any of their respective agencies, affiliates, parent companies or subsidiaries (collectively the “Sponsor Parties”). The Sponsor reserves the right to require proof of eligibility and to conduct a background check on entrants, if applicable.
Entries that are incomplete, illegible, fraudulent or corrupted are void and will not be accepted.

3. PRIVACY: By entering, each entrant agrees to this site’s Terms of Use and Privacy Policy and the rules stated herein. No entrant’s information will be shared with any 3rd party for use outside of this contest. The sponsor reserves the right use the information for future marketing communications and to send occasional updates to The Entrant. The Entrant agrees to the usage until otherwise notifies the sponsor in writing to discontinue the usage of the information.
4. WINNERS/PRIZE: Unless expressly indicated on the Web Site, one (1) prize, consisting of (3) three Bracelet PurseHooks, (3) three Scarletts, and (3) three KeepSafes, will be awarded for this giveaway. Winners are not entitled to exchange or transfer prizes or to obtain cash or other substitutes, but Sponsor Parties, in their sole discretion, may substitute prizes of equivalent or greater value.
Sponsor may require winner(s) to sign an affidavit of eligibility and liability/publicity release (as
more fully discussed below). All expenses not specified herein, including, without limitation, all
federal, state and local taxes, are each winner’s sole responsibility.

5. LIST OF WINNERS: To obtain a winner’s list for a specific Contest, please send a self addressed stamped envelope to FUMI Inc., 3780 Hancock St, Suite B, San Diego CA 92110. Be sure to include the name of the contest item with your request.

6. DISCLAIMER/OTHER REQUIREMENTS: Except where prohibited by law, entry into the
Contest constitutes entrant’s agreement to be bound by these official rules and the decisions of
Sponsor and consent for Sponsor Parties to use and/or publish entrant’s name, voice, picture,
likeness and biographical data and/or any other information contained in the entry in advertising,
promotional and marketing materials without additional compensation, which may require, without
limitation, disclosure of such information in print, television, radio, cable and/or Internet broadcast.
In addition, by entering, all entrants, except where prohibited by law, consent to being
photographed, filmed, taped and/or interviewed about the Contest. In connection therewith, all
entrants grant full permission and consent to Sponsor and the Sponsor Affiliates to utilize any of
the results of such photographing, filming, taping and/or interviewing in any and all media now
known or hereafter devised and hereby release Sponsor and the Sponsor Affiliates from all liability
related thereto. Winners may be required to sign, have notarized and return an affidavit of eligibility and
liability/publicity release within five (5) days of receipt of such document(s) or Prize will be forfeited.
All Prize claims and winner materials will be verified by Contest judges. If this Contest is not
capable of running as planned, including, because of any infection by computer virus, bugs,
tampering, unauthorized intervention, fraud, technical failure or other cause beyond Sponsor’s
control which corrupts or threatens to corrupt or adversely affects the administration, security,
fairness, integrity or proper conduct of the Contest, Sponsor reserves the right, in its sole
discretion, to cancel, suspend and/or modify this Contest and Sponsor can perform the random
drawing from among all eligible entries received prior to such cancellation, suspension or
modification of the Contest.

7. LIMITATION ON LIABILITY: By participating in the Contest, entrants and winners
agree to release Sponsor Parties and their respective companies, affiliates, subsidiaries, agents,
officers, and directors from any and all liability, claims or actions of any kind whatsoever for
injuries, damages or losses to persons and property which may be sustained in connection with
entry into the Contest or the receipt, ownership or use of any Prize or while traveling to and from
a location to obtain or use any Prize. Neither Sponsor nor the Sponsor Parties make any warranty,
representation, or guarantee, express or implied, in fact or in law, relative to the use of any Prize
including, without limitation, quality, merchantability, or fitness for a particular purpose. Neither
Sponsor nor the Sponsor Parties are responsible for technical, hardware, software, or telephone
malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete,
inaccurate, garbled or delayed electronic communications caused by Sponsor or the Sponsor
Affiliates, the user or by any of the equipment or programming associated with or utilized in this
Contest or by any human error which may occur in the processing of the entries in this Contest
and which may limit a participant’s ability to participate in this Contest. Sponsor can modify
these official rules in any way or at any time, as long as Sponsor gives reasonable notice.
The Contest shall be governed by, construed and enforced in accordance with the laws of the
State of California. Submission of an entry is acknowledgment of and agreement to be bound by all terms and conditions of these official rules. In the event of a dispute concerning who submitted
an entry, the entry will be declared to have been made by the authorized account holder of
the e-mail address submitted at time of entry. An authorized account holder is defined as the
natural person who is assigned to an e-mail address by an Internet access provider, online service
provider, or other organization (e.g. business, educational institution, etc.) that is responsible for
assigning e-mail addresses for the domain associated with the submitted e-mail address.